Encourages policy makers to embrace digital watermarking to enable content
owners and users to identify copyrighted works and address the challenge of
orphan works
WASHINGTON DC, Feb. 5 /PRNewswire/ -- The Digital Watermarking Alliance
(DWA), an international group of industry leading companies involved in
commercializing digital watermarking solutions, today announced a new white
paper that discusses the key role digital watermarking can play in
addressing the issue of orphan works.
Today, a large number of "orphan works" -- presumably copyrighted works
whose owners cannot be identified or located -- exists. Typically, such
works are excerpts or newly digitized versions of books, movies, photos,
and music whose ownership information has been stripped away or lost during
distribution, re-formatting or editing.
Unfortunately for those individuals and organizations seeking
permission to use such works, much of this rich material ends up left
untouched due to liability issues surrounding unspecified ownership.
Published by the DWA, the white paper proposes that policymakers
consider facilitating the adoption of technologies, such as digital
watermarking, to address the challenge of orphan works and copyright owner
identification. Digital watermarks are available and widely deployed today
and can help speed and facilitate deployment of online digital content by
enabling identification of copyrighted content, facilitating rights
management policy, and enhancing consumer experiences.
The Digital Watermarking Alliance white paper is available at
http://www.digitalwatermarkingalliance.org
Representatives of the DWA will discuss these policy recommendations,
as well provide an overview of how digital watermarking can address many of
the digital content distribution issues currently facing the entertainment
industry at two events this week:
* U.S. House Entertainment Industries Caucus luncheon, today (Monday,
Feb. 5, 2007) in Washington DC
* DCIA P2P Media Summit LA, Tuesday, Feb. 6, 2007, in New York City
(http://www.dcia.info/)
The Digital Watermarking Alliance was launched in September 2006 to
promote the value of digital watermarking to content owners, industry,
policy makers and consumers.
About the Digital Watermarking Alliance
The Digital Watermarking Alliance (DWA) is an international alliance of
industry leading companies that deliver valuable digital watermarking
technologies and solutions to a broad range of customers and markets around
the world. Member companies include Cinea, Inc., a Dolby company (NYSE:
DLB), Digimarc (Nasdaq: DMRC), GCS Research, Gibson, Jura, MediaGrid, Media
Sciences International, Philips Electronics, Signum, Teletrax (Nasdaq:
MDLK), Thomson (Euronext 18453; NYSE: TMS), Verance, Verimatrix, and
Widevine Technologies. For more information, please visit
http://www.digitalwatermarkingalliance.org.
SOURCE Digital Watermarking Alliance
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