fanC token strengthens partnership with Indonesia’s Grab via CELEBe to accelerate its penetration in Southeast Asia

fanC
2 min readDec 29, 2023

CELEBe, a short-form rewards platform for K-stars and creators, is making its mark in the Southeast Asian market with technological innovation and strong numerical performance. CELEBe offers a unique creator reward and user reward system in the domestic short-form market, which has allowed it to establish a strong foothold in key Southeast Asian countries such as the Philippines, Thailand, and India.

fanC has already worked closely with CELEBe to establish a point and token swap structure, allowing users to freely utilize their fanC tokens for various purposes. This collaboration represents a strong partnership between the two companies, and the fanC token is further enhancing the usability of CELEBe’s services.

Currently, CELEBe offers W2E (rewards for watching videos on global YouTube, Twitch, etc.) and C2E (rewards for uploading content), allowing users to earn points in a variety of ways. In particular, through these rewards, our partner fanC token provides enhanced usability for users. In addition, the fanC Wallet provides a point and token swap structure, allowing users to freely enjoy a variety of benefits, further expanding the potential for use in the Southeast Asian region.

CELEBe is also now live in Indonesia, strengthening its partnership with local lifestyle platform Grab. Grab is the largest lifestyle platform in Southeast Asia, offering a wide range of services including mobility, delivery, and e-wallet, and through this collaboration, we are building a network that allows users to redeem their CELEBe rewards in real-time on Grab.

“Indonesia is the fourth largest market in the world with approximately 277.35 million people, and with a projected mobile phone penetration rate of 100%, it’s a great market for reward short form services to grow,” said Jung-In Yoo, Global Head of CELEBe. “We’re excited to partner with Grab to provide Indonesian users with a more convenient and satisfying service experience.”

This close cooperation between CELEBe and Grab is accelerating the stable establishment of the fanC token in the Southeast Asian market and is expected to delight users with more innovative technologies and services in the future.

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