I've read many of your articles, listened to your teleclasses, subscribed to your ezine (and read each single one), I've purchased the Web Site ToolKit, the Manual too, some teleclasses and am in the IG-forum (which I've profited a lot from). I'm going through the trouble of writing to you not only because I like your products and to tell that they are great and valuable and action-loaded. No, the most important thing that happened over time "being your customer" was a little miracle: I have come to love marketing! Now, who would have thought? That's the single most important benefit to me. Because now I'm sitting here in front of my computer actually enjoying to think up ideas, to copywrite, to go out and test, change, read, learn more, put things into action, go out, test, and on and on. And not only that. I actually have started to consider making my business much bigger than I first intended: I've started to love marketing so much that I'm thinking of marketing others as well. You keep saying that "building relationship is the key". And I can feel that. Over time I've really come to appreciate you. By now I give products and services that you recommend a big trust bonus. If Robert recommends it - it must be great! Thank you so much! Christine Jandke		Action Track Marketing Programs that give you hands-on skills to attract More Clients The Action Track Marketing Programs are in-depth programs and tutorials on how to attrat more clients For many Independent Professionals, their first program is the InfoGuru Manual. This is a great choice if you want a comprehensive overview of marketing. The Web Site ToolKit is for anyone who wants to build a high-quality, information rich web site that brings you more qualified prospects. The Audio Programs are for those looking for very specific marketing how tos. By clicking on any of the links below, you'll be taken to detailed information about each program. Below the chart, you'll find brief write-ups about each program. Foundational Marketing Programs Whole Shebang Program (includes Infoguru Manual, Marketing Mastery, Web Site ToolKit + Action Plan ToolKit) InfoGuru Marketing Manual Web Site ToolKit Advanced Audio Programs How-to Audio Programs on specific advanced marketing strategies in six categories. Audio Packages Three Special Audio Program Packages Get Focused Communicate Your Ultimate Outcome Attract the Right Clients Get Organized and On Track Relationship Building Create a Powerful Marketing Message Filling the Pipeline Referral Flood Present Yourself Speaking as a Marketing Tool Promote with TeleClasses Online Presence Online Networking Blogging Secrets High Performance Accelerating Client Results Value Pricing Your Services Selling Skills Free Sessions That Sell The Art of Follow-Up Hands-On and How-To Marketing Programs The "Whole Shebang" Marketing Package This package was designed to give you everything you need to get your marketing focused and on track. With a combination of written, audio and tutorial programs, it provides the tools to get attention for your business and attract more clients with less struggle. This is by far our most popular package and will give you a solid foundation for building your professional service business. Appropriate for one-person practices or larger firms. By getting four products in one, you save $129. For US and Canada, click here to order For International, click here to order To learn about the individual products contained in the program, just click on their links below and then order with one of the links above. To learn about the individual products contained in the program, just click on their links below and then order with one of the links above. • The InfoGuru Marketing Manual + Hard Copy - Comprehensive manual on marketing for Independent Professionals. • 12 CD Marketing Mastery CD Audio Program - A two day marketing workshop professionally recorded. • The Web Site ToolKit - All you need to create a client-attracting web site. • The Action Plan ToolKit - Create intentions, get unstuck and put your marketing into action. Ordered separately, the total price of these products is $426. When you order the "Whole Shebang" the price is $297, a savings of $129 InfoGuru Marketing Manual (for more info) Want to be a better marketer and attract more clients? This manual gives you all the information, tools and resources you need. Developed exclusively for Independent Professionals, it focuses on the principles and practices proven to work for marketing professional services. Includes manual, audio tutorials, a Support Forum and many other valuable reports and bonuses. Add "Infoguru Marketing Manual" to your shopping cart. Online version: $79 Order online version plus hard copy manual: $99 (+ $8 shipping) For international orders + hard copy manual - $99 (+ $15 shipping) 12 CD Marketing Mastery CD Audio Program This is a complete two-day workshop on how to attract clients as an Independent Professional. A great companion to the InfoGuru Manual. Professionally recorded on 12 CDs with workbook. Add "Marketing Mastery CD Program" to your shopping cart. US & Canada shipping: $99 (+ $8 shipping) International shipping: $99 (+ $15 shipping) The Web Site Toolkit (for more info) This comprehensive program gives you everything you need to build a high quality professional service business web site. The Web Site Toolkit is divided into sections that correspond to each section of a web site. Included in each section is an audio tutorial that you can listen to online (mp3 and Real Audio), a written manual as a pdf and links to web site samples. In addition, there are links to resources such as editors, writers, web designers and useful web and Internet tools. Add the "Web Site ToolKit" to your shopping Cart. Only $79 (No Assessment) Add the "Web Site ToolKit" to your shopping Cart. Only $149 (With Assessment) The Action Plan ToolKit (for more info) This program is for anyone who needs support in putting their marketing into action. Includes five powerful Modules for focusing, brainstorming, planning and implementing your marketing. Includes audio tutorial, online manual and links to resources to help you move into action. Get this after you get the InfoGuru Manual. Add the "Action Plan ToolKit" to your shopping cart. Only $79. The TeleClass Expert Series This is a collection of 80- 90 minute Audio Programs with complete written transcriptions. All are either recorded teleclasses or interviews by Robert Middleton with top marketing experts. These programs cover a wide variety of marketing topics for Independent professionals. All programs contain detailed how-to information you can apply immediately to your business. All programs include Online Audio in Mp3 format and complete written transcriptions of the Audio Program. Some programs contain bonus programs and transcripts. Just click on the title for detailed information or order from the link below the description. Getting Focused Programs • YOUR ULTIMATE OUTCOME by Robert Middleton You're not really selling a service, you're selling an outcome or a result. In this audio program you'll learn how to articulate your Ultimate Outcome and Unique Service Offering which will enable you to dramatically increase the value of your services. Add "Your Ultimate Outcome" to your shopping cart. Only $29. • ATTRACTING MORE OF THE RIGHT CLIENTS - Robert Middleton interviews Jerry Viera All clients are not made equal. In this Action Plan Audio Program you'll learn the secrets of attracting the Right Clients and avoiding the Wrong Clients. You'll learn a tested and proven system to distinguish prospects who will waste your time and energy from prospects who will be great to work with and earn you substantial rewards. You'll learn how to know which are which before they become clients. Add "Attract More of the Right Clients" to your shopping cart. Only $29 GET ORGANIZED AND UNSTUCK - Robert Middleton interviews Elizabeth Hagen Is disorganization and lack of focus holding you back in your business? Are you buried and overwhelmed by paper, projects, emails, promises and ideas that you just can't keep up with. In this hands-on program you'll learn a powerful organization system to keep tack of and on top of all the details in your business. Add "Getting Organized, On Track and Unstuck" to your shopping cart. Only $29. Building Relationships Programs • BEYOND THE AUDIO LOGO - Robert Middleton interviews Peggy Klaus One of the biggest keys to successful marketing is communicating your marketing message so that it generates attention and interest. In this program, Peggy Klaus explores the art of how to talk about your business and yourself in order to get immediate buy-in from prospects of your services. Add "Beyond the Audio Logo" to your shopping cart. Only $29. • FILLING THE RELATIONSHIP PIPELINE - Robert Middleton interviews Andrea Nierenberg For most Independent Professionals, the best way to fill the sales pipeline is through relationship Marketing. In this audio program Andrea Nierenberg will share dozens of her secrets for converting strangers into paying clients. Add "Filling the Relationship Pipeline" to your shopping cart. Only $29. • CREATING A REFERRAL FLOOD - Robert Middleton interviews John Jansch Word-of-mouth referrals is the key to growing any business. But most Independent Professionals have no real strategy to generate more referrals. This program outlines a seven-step program to generate a flood of referrals to your business. Add "Creating a Referral Flood" to your shopping cart. Only $29. Present Yourself Programs • SPEAKING AS A CLIENT-ATTRACTING MARKETING TOOL - Robert Middleton interviews Vicky Sullivan One of the best ways to promote your Independent Professional Services is through speaking. In this audio program you'll learn exactly what to do to set up talks and presentations with professional groups eager to hear your message. Add "Speaking as a Client Attracting Marketing Tool" to your shopping cart. Only $29. • THE TELECLASS ON TELECLASSES by Robert Middleton Every month I generate up to $20,000 from teleclasses. This audio program + workbook outlines in great detail how you can make teleclasses a major profit center in your business. I explore how to make money with free teleclasses, one-session teleclasses and multi-session teleclass programs. Add "TeleClass on TeleClasses" to your shopping cart. Only $29. Online Presence Programs • BUILD A POWERFUL BUSINESS NETWORK ONLINE - Robert Middleton interviews Scott Allen How do you identify and develop valuable business relationships online? What if you could amplify your networking efforts tenfold or even a hundred-fold? Spending just a few hours a week on focused online networking, you could identify dozens of highly targeted contacts every week, plus increase your visibility and credibility with thousands, or even tens of thousands of people. Add "Build a Powerful Business Network Online" to your shopping cart. Only $29 • BLOGGING SECRETS - Robert Middleton interviews Pamela Slim Everyone knows about blogging, but very few professional service businesses know how to use blogging to generate more business. In this interview, coach, consultant and blogging expert Pamela Slim explains the secrets of how to get up and running with a client-attracting blog. Add "Blogging Secrets" to your shopping cart. Only $29. High Performance Programs • ACCELERATING CLIENT RESULTS - Robert Middleton interviews Patrick Summar If you master the skill of helping your clients get breakthrough results, you'll attract more business through word of mouth and be able to increase your fees substantially. As a coach or consultant, how do you have to work with your clients so they get breakthrough results? In this program, Patrick outlines a proven system for consistently getting the very best results with every client. Add "Accelerating Clients Results" to your shopping cart. Only $29 • VALUE PRICING - Robert Middleton interviews Alan Weiss If you're not getting paid what you're worth, this is the Audio Program for you. Alan Weiss, author of "Million Dollar Consulting," shares his best ideas for getting paid more by value pricing your services. Applicable to any Independent Professional. Add "Value Pricing" to your shopping cart. Only $29. Selling Skills Programs • FREE SESSIONS THAT SELL - Robert Middleton interviews Christian Mickelsen Once you've improved your marketing skills, it's easier to get the attention and interest of prospects, however setting up appointments with qualified prospects and turning them into clients can still be quite a challenge. In this audio program you'll learn a powerful approach to set up those appointments almost effortlessly, and then turn those prospects into paying clients. Add "Free Sessions that Sell" to your shopping cart. Only $29. • THE ART AND SCIENCE OF TELEPHONE FOLLOW-UP - Robert Middleton interviews Denise Clancey. Are you avoiding making telephone follow-up calls? The follow-up call is the pivotal action between marketing and selling. Marketing warms up the selling process, but the follow-up call is the key action that furthers the business relationship and often secures an appointment. This audio program is a detailed, hands-on tutorial on how to make follow-up calls with less struggle and better results. Add "The Art and Science of Telephone Follow-Up" to your shopping cart. Only $29.
	action plan marketing - 831-338-7790 - contact by email 210 Riverside Drive, Boulder Creek, California 95006 The material on this web site is copyright ©1997-2007 by Robert Middleton and Action Plan Marketing. All rights reserved. If you copy material from this web site, our reports, articles or InfoGuru Marketing Manual for use in any printed or electronic media please ask permission first by email.