The 4 P’s of Marketing, and the one that got away?

This post maybe all you need to know about marketing, well maybe not, but it is a great primer. Most people don’t know the basics of marketing, we not only provide you that, but here we go further. We might give you better than a marketing MBA. Because we […]

The Importance of Setting Goals

If you’re blogging to promote your business and your brand, it’s essential to have a clearly defined plan. Yes, this seems like common sense, but you’d be surprised at how many bloggers just jump into the blogosphere without doing a little bit of research, reading the work of other successful bloggers, and establishing some […]

Rome Wasn’t Built In A Day, And Neither Is A Fantastic Blog

Are you holding off from starting a blog simply because there are so many other bloggers out there? Worried about standing out from the pack and wondering how you’ll ever get traffic, lots of incoming links, and a high page rank? A little bit intimidated with blogs with tons of content […]

The Secret to Successful Blogging: It’s About the People

I was very, very impressed by this guest post on Problogger from Gala of iCiNG about the 9 Lessons she’s learned from blogging. Yes, she’s a niche blogger -her blog deals with fashion and style, which are common topics in the blogosphere but she definitely adds her own unique spin to everything. […]

Be A Profiler: Interview Yourself

I’ve suggested before that when you’re creating your About page and your first few introductory posts, you should interview yourself.  But that’s easier said than done, and personally I always find it easier to write about things other myself.  However, your blog is about you and building your brand, so creating a detailed […]

Bloggers and Columnists: Lectures vs. Conversations

New to the blogging world and wondering what it’s all about?
Here’s a hint: blogging is like writing a column.  Think of the web as a giant media organization, sort of like a community driven, open source version of the Associated Press that is constantly churning out new content.  Each individual reader composes their […]

Why YOU need a Blog

Yes, I’m talking to you.  Do you have your own business?  Are you an expert on your particular niche?  Do you have a product to sell or something to market?  Are you a freelancer in any field?  Do you simply want to interact with a community of like-minded people and […]

Web 2.0 and You: Social Media Explained

Chances are you’ve heard the terms “web 2.0″, user-generated content, and social media networks being thrown around before, and you probably have a decent idea of what they mean (if not, check out my dictionary of blog related terms).  However, you may not be sure how to use the social media networks for your business […]

Branding Your Blog: Five Questions To Ask Yourself

Branding a blog is not unlike branding a business - you want to design a brand that encapsulates your core characteristics, that makes you stand out from the crowd, and that sums up your philosophy. I’m not talking about pretty logos or a memorable slogan, however. In order to succeed in the age […]

Blogging Terms 101

I was originally going to put my blogging glossary in a post, but it was simply too long - and too valuable as cornerstone content - for me to eventually bury in the archives.   Therefore, I created a new page for it.  Go check it out! (and get comfortable and maybe […]


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