MELVILLE, N.Y., May 2 /PRNewswire-FirstCall/ -- The Hain Celestial
Group, Inc., (Nasdaq: HAIN), a leading natural and organic food and
personal care products company, is pleased to announce the relaunch of the
Linda McCartney(R) range of vegetarian food products in the United Kingdom.
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Since the Company's purchase of the iconic meat-free Linda McCartney
brand a year ago, the brand has undergone a strategic review with new and
improved products and contemporary packaging. Through convenience and
healthy ingredients, the Linda McCartney brand of products provides meal
solutions inspired by the recipes of Linda McCartney.
The Linda McCartney vegetarian food range of products available in the
United Kingdom includes:
-- Macaroni Cheese
-- Aubergine and Courgette Bake
-- Creamy Vegetable Pies
-- Cornish Pasties
-- Cheese, Leek and Red Onion Plaits
-- Spicy Three Bean Bakes
-- Quarter Pounders
-- Vegetarian Sausages
-- Chilli Non-Carne
-- Country Pies
-- Lasagna
David Arrow, Managing Director, Hain Celestial UK Ltd., commented,
"Hain Celestial is delighted with the new product range and its incredibly
positive reaction from the UK consumer. The range has been developed in
close consultation with the McCartney Family to ensure the brand remains
true to Linda's original vision and reflects the food values she believed
in."
The McCartney Family added, "We are incredibly excited to be launching
the new range of products. We feel that now is time to bring Linda's real
food to a new generation."
Hain Celestial's long-term commitment to the brand includes the Linda
McCartney "Taste the Change" UK tour this summer, including a national
sampling campaign focusing on music and family festival events.
The Company plans to expand the product launch in the United Kingdom
and to roll out the brand in Europe and North America within the next two
to three years.
"As we said when we entered the UK market, the Linda McCartney range of
vegetarian products is the premier meat-free brand to further support our
expansion of natural and organic products in this marketplace," said Irwin
Simon, President and Chief Executive of Hain Celestial. "We are excited to
be working with the McCartney Family in developing the Linda McCartney
brand into a global presence in the meat-free category."
The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY,
is a leading natural and organic food and personal care products company in
North America and Europe. Hain Celestial participates in almost all natural
food categories with well-known brands that include Celestial
Seasonings(R), Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R),
Earth's Best(R), Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R),
FreeBird(TM), Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R),
Walnut Acres Organic(TM), Imagine Foods(TM), Rice Dream(R), Soy Dream(R),
Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R), Linda McCartney(R),
Realeat(R), Lima(R), Grains Noirs(R), Natumi(R), JASON(R), Zia(R) Natural
Skincare, Avalon Organics(R), Alba Botanica(R) and Queen Helene(R). For
more information, visit http://www.hain-celestial.com.
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