UK Business & Employment News
Retailers Sue Amazon For Up to £1.1 Billion Over Data Misuse
A group of UK retailers is suing Amazon for allegedly misusing their data to inflate its profits and push them out of the market.
The retailers represented by the British Independent Retailers Association (Bira) seek up to £1.1 billion in damages.
This lawsuit marks the largest collective action ever launched by UK retailers.
The claim was filed on Thursday, June 6, at a specialist London tribunal.
Bira accuses Amazon’s UK marketplace of illegally using data from competing sellers between 2015 and 2023 to market rival products at cheaper prices.
This practice allegedly helped Amazon determine which products to sell, at what prices, and which consumers to target, thus benefiting its retail operations.
According to the claim, more than 80 percent of Amazon’s UK purchases are made through the "buy box," where shoppers use the “buy now” or “add to basket” buttons.
Bira alleges that Amazon manipulated this system to favor its products and obscure those of rival sellers.
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