The Fast Track to More Clients Workshop - Three workshops in November 2008 - Kansas City, Minneapolis, Atlanta.

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"First, I want to thank you again for your workshop in Detroit last weekend. Sometimes workshops are worth it, sometimes not. Yours is one of the very few I've ever attended and participated in that exceeded my expectations in every way. Even the "outrageous" promises in your sales letter were met.

Arthur Lerner



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Self-Employed Service Professionals: Are your marketing efforts not attracting all the clients you want?

You can be a better marketer of your services


Robert Middleton
Owner, Action Plan Marketing

Our clients and customers include:

Consultants
Coaches
Trainers
Speakers
Writers
Therapists
Psychologists
Designers
Accountants
Financial Planners
Attorneys
Architects
Engineers
Health Care Practitioners

...and virtually any other professional service business or professional firm.

If you are not attracting new clients to your business at the rate you want, and most approaches to marketing your services haven't worked well for you, you've come to the right place.

You can be a better marketer and attract clients consistently and effectively - without sacrificing your integrity. The key is clearly and honestly communicating the true value of your services to your potential clients. No hype is required.

If you're stuck or struggling with your marketing, you're not alone. Self-employed professionals and professional service businesses want to make a contribution, but get bogged down with marketing because it's not their area of expertise.

You need to apply the "Seven Principles" of professional service business marketing: Marketing Game, Marketing Mindset, Marketing Message, Marketing Conversations, Marketing Currency, Marketing Strategies and Marketing Action Plans.

Start with this complimentary marketing program:

How to Win at the Game of Attracting More Clients

This Free Program with Audio Tutorial and Workbook will give you a whole new way to look at attracting more clients. Marketing doesn't need to be a struggle, it can be a game that you can learn to play and win consistently. But first you need to know the rules.

This is a guide for any professional service business who wants to be a better marketer and attract more clients but doesn't know where to start.

Click here to get it now for free

Quick orientation to the Action Plan Marketing Website

The quick orientation below will let you know how to navigate and use this site. This site has resources, products and program for Independent Professionals who are looking for direction and assistance with their marketing.

The site has five main sections:

The Home Section (where you are now) gives information about Action Plan Marketing, such as Who We Work With, Case Studies, Contact Information, etc. See the navigation at the top left of the page. You can always return to the home section by using the home button at the top right of every page.

The Free Track Section (purple tab at the top) has all kinds of free resources, such as the free program, "How to Win at the Game of Attracting More Clients." There's also a Marketing Scorecard, some articles, blog, etc.

The Fast Track Section (blue tab at the top) is the starting place if you want immediate and affordable marketing information and support. I suggest joining the Action Plan Marketing Club. You can join for just $9. There's also a page for our Marketing Coaches who can give you hands-on help with your marketing.

The Action Track Section (green tab at the top) contains all our other products (also very affordable) such as the InfoGuru Marketing Manual, Web Site ToolKit and other Audio Programs. Most of these are delivered online as web content, pdf and mp3 files. The manual has an optional hard copy.

The Mastery Track Section (red tab at top) contains our advanced programs, the Marketing Mastery Workshop and the Certification Program. This is for people who have already achieved substantial results with their marketing.

Action Plan Marketing has been in business since 1984 and on the web since 1996. With our marketing products and programs, you'll go from someone who is frustrated with marketing, to someone who attracts clients consistently. We are a real business, that is you can reach us by phone and email and we are not some fly-by night Internet marketing outfit. Enjoy browsing the site, and if you have any questions, please let me know.

Robert Middleton - Action Plan Marketing

Robert Middleton

Owner, Action Plan Marketing

Here are a few people we've helped grow their businesses successfully:

"I had worked on marketing for years, with okay success. But when I came across your materials, and applied them to my business, I never knew it could be so easy, straightforward, and honest. My business has doubled in the past year, and instead of chasing clients, they now come to me basically ready to buy - thanks to the structures you helped me put in place. Thank you!"
- Mark Silver, The Heart of Business

"When I enrolled in Robert's Marketing Action Group course I was excited and skeptical at the same time. I didn't doubt the information or Robert's ability to teach it, I doubted whether I, a self-confessed book worm, introvert and recovering perfectionist, would actually DO the stuff Robert suggested. I went in with no website, no marketing material, and almost no clients. I now have a website, impressive marketing materials, confidence to speak about my business and most importantly, paying clients!! And I'm having a ball! Thank you, Robert."
- Jenny Mallos - Total Transformation Life Coaching, Sydney Australia

"I already had an excellent marketing reputation when I enrolled in Robert Middleton's Marketing Action Group. My question was, "How do I take my company to a higher level?"  Through this class I redefined some of our key services based on really understanding what's important to our customers. Profits on some engagements have grown by 15 or more times and require little extra work on our part. Using Robert's marketing plan blueprints also makes all of our marketing easier, faster, and more effective."
- Phil Hamilton CPA, President, Hamilton Business Group, Inc., Austin, TX.





action plan marketing - 831-338-7790 - contact by email
210 Riverside Drive, Boulder Creek, California 95006

The material on this web site is copyright ©1997-2008 by Robert Middleton and Action Plan Marketing. All rights reserved. If you copy material from this web site, our reports, articles or InfoGuru Marketing Manual for use in any printed or electronic media please ask permission first by email.